31 October to 29 November 2026

Walk 30 days.
Get ahead

The Wio Personal 30x30 Step Challenge. Every step you take from 31 October counts on a live citywide board, every finisher goes into a draw, and 74 prizes are waiting at the end of it. Backed by Wio Personal, with Mastercard, on the free Core Direction app.

Join the challenge How it works
Born to back you

Free to join. Prizes are drawn among Wio Personal customers who redeem their thirty days of Core Premium with a Wio Mastercard.

30 days31 Oct to 29 Nov
4Step challenges
74Prizes, drawn at random
AED 247,000+In prizes

The partnership

Three names.
One challenge

Wio Personal backs it. Mastercard brings the top prize. Core Direction runs the app, the boards and the coach. One challenge, built so that an ordinary thirty days of walking has something real at the end of it.

× ×

Wio Personal backs every step

Wio Personal funds the prizes, holds them and awards them, and puts its name on all four boards. Thirty days of Core Premium, free, for every Wio Personal customer who joins.

Mastercard brings Priceless

The grand prize is a Priceless experience, curated by Mastercard. Your Wio Mastercard is also how the draw knows you are in: redeem Core Premium with it and you are eligible.

Core Direction runs the board

The free app that counts every step, the live citywide leaderboards, the verification behind every draw, and a health coach in your pocket for the thirty days and after.

The challenges

One long board.
Three short ones

The Wio Personal 30x30 Step Challenge runs the full thirty days. Inside it, three ten day Step Sprints run back to back, each a clean slate with its own draw. Join one or join all four. Every step counts on every board you are on.

30 days · 31 Oct to 29 Nov · The 30 day board

Wio Personal 30x30 Step Challenge

500,000 steps puts you in the grand prize draw. The top 1,600 on the board go into three more.

Every step from 31 October counts, from the phone in your pocket or the watch on your wrist, with nothing to log. The flagship board, and the one with the grand prize at the top of it.

  • Grand prize draw 500,000 steps or more. One winner, drawn at random.
  • Platinum draw Top 100 on the board. Five winners.
  • Gold draw Next 500 on the board. Twenty winners.
  • Silver draw Next 1,000 on the board. Forty winners.
66 winners Join this challenge

10 days · 31 Oct to 9 Nov · Open draw

Wio Personal 10‑Day Step Sprint 1

60,000 steps in ten days and you are in. One entry each, four winners.

The first sprint opens with the window. Ten days is close enough to see, and 6,000 steps a day is a walk rather than a workout. The easiest draw to get into.

  • Open draw 60,000 steps or more. One entry per qualifier. Four winners of USD 500.
4 winners Join this challenge

10 days · 10 to 19 Nov · Streak draw

Wio Personal 10‑Day Step Sprint 2

70,000 steps, and 7,000 on seven of the ten days earns a second entry.

A clean slate in the middle of the month, and the first board that rewards consistency rather than volume. Show up seven days out of ten and your odds double.

  • Streak draw 70,000 steps or more for one entry. Log 7,000 or more on seven separate days for a second. Two winners of USD 1,000.
2 winners Join this challenge

10 days · 20 to 29 Nov · Power draw

Wio Personal 10‑Day Step Sprint 3

90,000 steps gets you in. The further past it you go, the more entries you hold.

The last ten days of the window. Everyone is fitter by now, so the bar is higher and the reward for clearing it by a distance is more tickets in the hat.

  • Power draw 90,000 to 110,000 steps for one entry, 110,000 to 130,000 for two, 130,000 or more for three. Two winners of USD 1,000.
2 winners Join this challenge

A slow start never puts you out. The sprints reset every ten days, so a quiet first week costs you nothing on the second board or the third. And on the 30 day board, the three tiered draws mean the top 1,600 finishers all hold a ticket, not only the top ten.

How it works

Three steps.
Then start walking

1

Get the Core Direction app

Free on the App Store and Google Play. Allow activity tracking when you sign in and your phone counts every step from there, or connect the wearable you already own.

Download on theApp Store Get it onGoogle Play
QR code that opens the Core Direction app downloadOr point your camera here. It opens the right store for your phone.
2

Join the challenges

Tap join on the 30x30 Step Challenge and on any of the three sprints. Your place on each live board updates as you move, and you can use a nickname if you would rather.

30x30 Step Challenge Sprint 1 Sprint 2 Sprint 3
3

Redeem Core Premium with your Wio Mastercard

Every Wio Personal customer gets thirty days of Core Premium free: the AI Core Coach, AI Personal Trainer and AI Body Scan. Redeeming it with your Wio Mastercard is also what puts you in the draws.

Not with Wio Personal yet? Opening an account takes minutes.

Open a Wio Personal account

Anyone can walk. The draws are for Wio Personal customers. The boards are open to everyone with the app, and we hope the whole city gets on them. The 74 prizes are drawn among participants who hold a Wio Personal account and have redeemed Core Premium with a Wio Mastercard. That check happens automatically when you redeem, so there is nothing to send and nothing to prove later.

Prizes

74 winners.
Every one drawn

Nobody wins by being first on the board. Reach the line for a draw and your name goes in with everyone else who did. The grand prize is a Priceless experience curated by Mastercard. The rest are revealed through October, one at a time.

1 grand prizePriceless, curated by MastercardUSD 25,000
65 prizes on the 30 day boardPlatinum, Gold and Silver drawsUSD 36,500
8 prizes across the sprintsThree open draws, no board position neededUSD 6,000
DrawWho is in itWinnersValue eachPrize
Grand prize500,000 steps or more on the 30 day board1USD 25,000A Priceless experience, curated by Mastercard
PlatinumTop 100 on the 30 day board5USD 1,500Revealed through October
GoldNext 500 on the 30 day board20USD 750Revealed through October
SilverNext 1,000 on the 30 day board40USD 350Revealed through October
Sprint 1 draw60,000 steps in Sprint 14USD 500Revealed through October
Sprint 2 draw70,000 steps and a 7 day streak in Sprint 22USD 1,000Revealed through October
Sprint 3 draw90,000 steps in Sprint 32USD 1,000Revealed through October

The honest version of how the 30 day board works. The grand prize draw is open to anyone who reaches 500,000 steps, wherever they finish. The Platinum, Gold and Silver draws are for the top 100, the next 500 and the next 1,000 on the board. The sprints have no board position in them at all: hit the steps and you are in. Prizes are funded, held and awarded by Wio, every winner is selected at random, and draws are subject to Wio's terms and applicable UAE promotion rules.

The app

Not a step counter.
A coach

The Core Direction app counts your steps because that is the easy part. What it is for is the rest of the thirty days: what to eat, when to rest, how to train, and someone to ask. Every Wio Personal customer gets the full version free for the challenge.

  • AI Core CoachA conversational coach for fitness, nutrition, sleep, recovery and the days you need a push. Ask it anything, any time.
  • AI Personal TrainerWorkouts designed for you, then guided through the phone camera with live form correction and rep counting.
  • AI Body ScanFull body composition from two photographs on your phone, so the thirty days leave a record you can see.
  • Every wearable you already ownGarmin, Apple Watch, Fitbit, Samsung, WHOOP and Huawei, or the phone in your pocket. Core Direction is an Official Garmin Connect Developer Program partner.
Core Coach: A coach that answers. Fitness, nutrition, sleep and recovery, in a conversation.
Core Coach
Your week, read back: The coach reads your activity and tells you what to do next, not just what you did.
Your week, read back
Home: Steps, Core Points, streak, sleep and exercise minutes, one screen.
Home
AI Personal Trainer: Workouts built for you, then guided through the camera with form correction.
AI Personal Trainer
Camera rep counting: Point the phone at yourself and it counts every rep live.
Camera rep counting
AI Body Scan: Body composition from two photos on your phone.
AI Body Scan
Change you can see: Scan history, so the thirty days leave a record.
Change you can see
Activity: Everything your phone and wearable collect, in one place.
Activity
Communities: The people you move with. The Wio Personal community lives here.
Communities

30 days free

Core Premium, the full coaching tier of the app, free for every Wio Personal customer who joins the challenge. Redeem it with your Wio Mastercard in the app and it is yours for the thirty days. Nothing stops when the challenge does; the free app, your data and your boards stay.

Questions

Asked, answered

Who can take part?

Anyone. The Core Direction app is free, and anyone can join the four challenges and climb the boards. The prize draws are for Wio Personal customers who have redeemed their thirty days of Core Premium with a Wio Mastercard.

I am not a Wio Personal customer. Can I still be in the draw?

Open a Wio Personal account first, then redeem Core Premium with your Wio Mastercard inside the Core Direction app. Opening an account takes minutes and the link is on this page.

Do I need a smartwatch?

No. The phone in your pocket counts every step. If you have a Garmin, Apple Watch, Fitbit, Samsung, WHOOP or Huawei device, connect it and the app uses that instead. Core Direction is an Official Garmin Connect Developer Program partner, and covers roughly 95% of the wearable market.

How do the draws work?

Every winner is drawn at random. On the three sprints, reach the step threshold and you are in. On the 30 day board, 500,000 steps puts you in the grand prize draw, and finishing in the top 1,600 puts you into one of three further draws. Nobody wins by being first on the board, and nobody is out of the running on day one.

What is Core Premium, and why does redeeming it matter?

Core Premium is the paid tier of the Core Direction app: the AI Core Coach, AI Personal Trainer and AI Body Scan. Every Wio Personal customer who joins gets thirty days of it free. Redeeming it with your Wio Mastercard is also how we know you hold one, which is what makes you eligible for the draws.

When do the challenges run?

Thirty days, from Saturday 31 October to Sunday 29 November 2026. The three sprints run back to back inside that window: 31 October to 9 November, 10 to 19 November and 20 to 29 November.

Is this the official Dubai Fitness Challenge?

No. The Dubai Fitness Challenge and Dubai 30x30 are organised by Dubai Department of Economy and Tourism with Dubai Sports Council. These are Core Direction's own public challenges, backed by Wio Personal, running in the same thirty day window. You can take part in both.

What happens to my data?

You create your own profile and grant your own permissions on your own device. When you join the Wio Personal community you agree to a single named statement first, and Wio receives your name, mobile number, email address and your activity in these challenges only. Nothing from before the campaign, nothing from any other community, and no financial data. You can leave at any time.

Every step,
backed

Thirty days. Four boards. 74 prizes, every one of them drawn. The app is free and the first step is the one out of your front door.

Join the 30x30 Step Challenge Get the app